Real Estate Agent Training
Pacific-Realtors.net offers a 20-week training course for real estate agents that want to increase their knowledge and improve their skills so they can provide better service and earn more commissions. There is no cost, but you must have your license with Pacific-Realtors.net or our affiliate, PacificBusinessAdvisors.net, to receive our comprehensive training. The webinars are presented by our founder, Michael Chulak, who started the firm in 1987.
The webinars are approximately one hour each and are presented on Monday evenings at 6:00 pm by Zoom. While it is preferred to start with #1 and proceed continuously to the end, you may start at any time within the series. We utilize many of the California Association of Realtors (CAR) Forms.
A brief outline of the 20 week training course follows:
Weeks 1-2:
- Self-Evaluation Form
- Sales as a Profession
- Characteristics of a Successful Agent
- How to Spend Your Time
- Networking Possibilities
- Professional Image
- Personal Branding
- Personal Marketing
- Preparing to Meet Prospects
- Handouts-No Door Knocking
- Driving for Dollars
- Events that Trigger Sales
Weeks 3-4:
- Visiting Open Houses of Other Agents
- Earning Referral Fees
- Recruiting Real Estate Agents
- Magnetic Car Signs
- Open House Objectives
- Open House Traffic
- Questions You must Be Prepared to Answer at an Open House
- Open House Closing List
- Open House Suggested Scripts
Weeks 5-6:
- Reasons to Farm an Area
- What every Agent Must Know About Their Farm
- Advantages and Disadvantages of Farming Lower Priced Homes vs Higher Priced Homes
- Meeting Prospects
- Why should I Hire You Answers
- Sales Techniques and Ideas-Overcoming Common Objections
- The Six Most Common Reasons Real Estate Agents Fail to Make Money
Weeks 7-8:
- Real Estate Partnerships or Teams
- FSBO
- How to keep Your Clients and Generate Referrals
- Reasons Agents Receive or Don't Receive Company Referrals
- Cost Segregation Analysis-Reports
Weeks 9-10:
- Probate Sales
- Divorce Sales
- What You Need to know
Weeks 11-12:
- Land Sales
- Commercial Condominium Sales
- Cooperatives
- TIC Housing
Weeks 13-14:
- CAR Forms Leasing and Management
- Animals-Service, Therapy and Emotional Support
- Reason to Run From a Property Manager
- Reason to Reject a Rental Application
- Interview Question to Ask a Rental Home Manager
- Inspections
- CAR Forms-Real Estate Listings and Sales
- How Pacific-Realtors.net Saves You Money
Weeks 15-16:
- Condominiums
- Cooperatives
- TIC Units
- CC&Rs
- Bylaws
- Operating Rules
Weeks 17-18:
- Foreclosures
- Short Sales
- Disclosures
- As is Contracts
- REOs and OREOs
Weeks 19-20:
- Review
- Questions and Answers
- Legal Aspects
- Fair Housing