The term business opportunity has several definitions depending upon who you ask to define the term. The California Department of Real Estate defines the term “as the sale or lease of the business and goodwill of an existing business enterprise or opportunity”.
Most business brokers define the term business opportunity to mean the sale of a proposed business, meaning one that is not already operating. This would include the sale of any product, service, and/or equipment that would enable the buyer or licensee to start a new business. Under this commonly used definition, a business opportunity could be a franchise, distributorship, dealership, or license.